Internet radio listening is doubling every five years. So say Arbitron and Edison Research.
From today’s edition of RAIN:
Over 57 million Americans age 12 and over — that’s 22% of the U.S. population — now listens to Internet radio on a weekly basis, according to the latest in a decade-long series of “The Infinite Dial” studies released yesterday by Arbitron and Edison Research.
That’s a leap of almost 30% from last year’s “Infinite Dial” finding of 17% of the U.S. population, and double what it was 5 years ago. This rise is largely attributable to the tremendous growth in Americans’ use of mobile technology and the recent growth of Pandora: Smartphone ownership has tripled in two years, and Pandora’s weekly cume has reached 10% of the U.S. 12+ population.
More from Arbitron here.